How to Use Mobile Technology to Integrate Maternal and Newborn Health Care

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By: Kirsten Gagnaire, Executive Director, Mobile Alliance for Maternal Action (MAMA)

When the idea of MAMA was in its infancy it was always about maternal, newborn and child health (MNCH), because we knew that they go hand in hand. If a woman’s pregnancy isn’t healthy then chances are her baby, and ultimately her growing child, won’t be either. That’s why we worked with BabyCenter and other MNCH experts to create a set of core health messages that adhere to global best practices, designing them to be sent two to three times a week to cover a woman’s pregnancy all the way through her child’s third year of life… read more