Research has shown that women often do not attend ANC because they see pregnancy and childbirth as healthy life events, lack the financial resources to access ANC, or are unsatisfied with the care and resources provided. This case study highlights group care models that are used during and after pregnancy to build camaraderie between women and encourage them to attend ANC. The various models of group care include Participatory Women’s Groups, CenteringPregnancy, and other less formal group care models. The case study showcases the innovative aspects of these approaches and how they can be implemented widely to improve maternal and newborn health. Anecdotal evidence of these approaches has been promising; however, more rigorous research is needed to closely examine the health outcomes, acceptability and cost-effectiveness of group care models.