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Measuring Advocacy for Policy Change: The case for Respectful Maternity Care

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This plenary session comprised of an opening, overview and keynote speech.

00:00 (minutes:seconds), Representatives from the Maternal Health Task Force, USAID and TRAction gave a opening welcome and reviewed the goals and objectives of the meeting.

19:00, Mary Ellen Stanton leads a session on the overview of respectful maternity care (RMC) noting that the importance of disrespect and abuse should not be lost in the more positive RMC message, and that behavior change will be difficult as it’s often based on discrimination.

HIV and AIDS: Domestic and global efforts and scale up
Sandy Thurman, Emory University

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33:30, Sandy Thurman provides the keynote speech, focusing on the advocacy efforts of the HIV/AIDS movement in the United States. She discussea the elements to create change, including advocacy, social marketing and activism. Thurman urges participants to seize unplanned moments and opportunities for change, noting that behavior change is hard and information alone is not enough to make a difference.

1:13:30, A question and answer period begins, reviewing issues of the use of numbers and statistics in messaging, accountability, compelling messages and images, and coalition building.

For more information, please visit the respectful maternity care technical meeting page.